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February 17, 2014

Kroger sued for not telling ‘Simple Truth’ on chicken labels

Kroger Co, the biggest U.S. supermarket operator, faces a lawsuit claiming it deceived consumers by marketing a store brand as humanely raised chicken products when the animals were raised under standard commercial farming. The complaint, filed late on Tuesday in Superior Court of California in Los Angeles County, is seeking class-action status against Kroger for allegedly misleading California consumers with claims about the grocer’s “Simple Truth” premium-priced store brand of chicken. Read More

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