December 3, 2015

National Chicken Council announces new PR campaign

The National Chicken Council officially launched a new PR campaign this week.

Chicken Check In focuses on chicken production, following each stage of a chicken’s life–where they live, what they eat and how they’re cared for–to how it gets from farm to table. Chicken Roost on the product and contains recipes and safe handling tips. This will be an ongoing campaign accompanied with a heavy social media presence.

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