National Chicken Council calls for balance between animal care, environmental, economic impact in chicken production

NCC urges consumers, the foodservice and retail industries, and non-governmental organizations to invest in studying the impact in the U.S. of the growing market for “slower growing” broiler chickens.  A study released today by the National Chicken Council (NCC) details the environmental, economic and sustainability implications of raising slower growing chickens, revealing a sharp increase in chicken prices and the use of environmental resources – including water, air, fuel and land.  NCC also calls for more research on the health impact of chickens’ growth rates, to ensure that the future of bird health and welfare is grounded in scientific, data-backed research.
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