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May 16, 2012

New animal rights push pays people to watch disturbing videos

Along with their cabernet and Camembert, visitors at the Second Saturday art walk in Sacramento this weekend will get a taste of a new kind of animal rights activism. The images they will watch on video are graphic enough, organizers hope, that people will turn away and stop eating meat. Members of the nonprofit Farm Animal Rights Movement, based in Maryland, are sponsoring the unusual national campaign. In it, they offer people $1 to watch a short video that shows gruesome scenes of slaughter and abuse of chickens, pigs and cows at unidentified farming operations. Organizers boast that it is the largest and "most audacious" effort yet designed to discourage people from consuming animal products.  Read More

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