New NCC website opens the door to poultry production

The National Chicken Council (NCC) has launched a new website, www.ChickenRoost.com, which features information on issues such as animal welfare, food safety, environmental stewardship, antibiotic use and the modern partnership between farmers and chicken companies. The site was developed as a follow-up to last year’s inaugural Chicken Media Summit hosted by NCC and the U.S. Poultry & Egg Association, where 30 members of mainstream, social and trade media toured every aspect of how chicken is produced and processed today, from the hatchery to the feed mill, farm and processing plant. Read More