March 7, 2019

Nielsen says they expect consumers’ focus on fresh food to continue

Consumers’ desire to eat better is having a strong impact across the fresh food sector from produce to prepared foods to meal kits, according to recent Nielsen research.  “In the fresh food space, the four trends offering the most opportunity at a macro level are transparency, convenience, health, and snacking,” Nielsen said.

Demand for transparency, which consumers most strongly associate with sustainability-related claims, according to Nielsen, is becoming not only a “nice-to-have” for products, but simply the cost of doing business.  Read more

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