Plant-based food is a focus of product development at the nation’s largest supermarket chain. The Kroger Co., Cincinnati, plans to launch a variety of vegan offerings from its Simple Truth brand this year, said Ann Beaty, director of Kroger Merchandising Consulting at 84.51°, the company’s data analytics division.
“Our Simple Truth brand is a massive brand for us,” Beaty said during a June 24 panel discussion at the Summer Fancy Food Show in New York. “We have been developing some plant-based items, and you’ll see a lot more coming this year.”