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August 1, 2014

Study examines animal welfare views, meat purchasing choices

A new consumer survey by Purdue University shows many consumers gain knowledge of livestock and poultry welfare from animal rights organisations.

A new study from Purdue University shows that overall, the US livestock and poultry industries and other organisations affiliated with animal agriculture are less used public sources of information on animal welfare than popular animal protection organisations.  Improved understanding of the factors that contribute to consumers’ evolving perceptions of the care and welfare of farm animals is an essential step toward enhanced sustainability and social responsibility in contemporary food production systems, concluded M.G.S. McKendree and co-authors.  Read More

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