March 9, 2020

Survey: Curiosity is main reason for people trying plant-based meat alternatives

Curiosity, even more so than environmental or health concerns, ranked as the No. 1 reason why many consumers try plant-based meat alternatives, according to a survey released Jan. 30 by the International Food Information Council Foundation. Hispanics, people under age 45 and people who had been to college were the groups more likely to have tried a plant alternative to meat. The survey took place Dec. 20-21, 2019, and involved 1,000 interviews of US adults age 18 and over. Read more

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