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March 18, 2016

Survey shows nearly two-thirds of consumers find chicken labels to be confusing

As part of the National Chicken Council’s (NCC) Chicken Check In initiative, NCC today announced a chicken labeling glossary – aiming to provide consumers with the facts when it comes to chicken terms and labels. The glossary comes on the heels of new national survey findings showing that nearly two-thirds (62 percent) of consumers find chicken labels and packaging to be confusing. The new glossary provides fact-based descriptions to a comprehensive set of terms often found on chicken packages on store shelves. Consumers will gain a better understanding on terms related to type of bird, what chickens are fed, the types of housing chickens are raised in, and more – empowering them to make informed, fact-based purchasing decisions. Read More

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