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October 16, 2015

The fuzzy world of consumer trust in poultry

A quartet of U.S. poultry industry experts corrected misconceptions about how and why antibiotics and feed fillers are used (or not used) in broiler production in a question-and-answer session with the media earlier in 2015 at the Chicken Media Summit. The question is who learned more . . . the poultry industry experts or the media?  In a panel session, “Chicken Myths and Facts,” the poultry experts explained and, on many points, re-explained the basics of poultry husbandry and veterinary care to reporters whose biases and lack of knowledge are no different than the general public.  Read More

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