The Millennial Factor: How a generation of consumers is transforming today’s packaging landscape

The largest and most influential generation in history is demanding innovation that is changing the way brands approach their packaging. Millennials have surpassed Baby Boomers to become the largest generation in U.S. history. According to the recent Mintel report, “Marketing to Millennials,” close to 79 million or nearly 25 percent of the U.S. population is 21-39 year olds. As a result, the Millennial generation has a significant influence on the decisions made by consumer packaged goods (CPG) manufacturers. Not only are Millennials a driving force behind a changing product mix, but their purchase decisions are also prompting manufacturers to differentiate their brands with creative and unique packaging.
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