January 31, 2013

The truth about the Super Bowl ‘Chicken Wing Apocalypse’

So far, 2013 has been a distressing year in chicken news. First, two men allegedly stole 26,000 pounds of chicken wings earlier this month from a storage facility in Georgia. (The filched appetizers are still at large, CBS News reported on Monday morning.) Last week, a report by the National Chicken Council-which announced a 1 percent decrease in chicken production over the course of 2012-spawned online hysteria as football fans across the country fretted that their viewing parties would be bereft of Buffalo wings on Super Bowl Sunday. Had the poultry doomsayers read to the end of the report, they would have seen this important detail: "Consumers shouldn’t worry about any shortage of wings on Super Bowl Sunday or any time soon."

Bloomberg Businessweek tracked down Bill Roenigk, the National Chicken Council’s chief economist, to discuss the true state of the chicken industry. Read More


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