March 24, 2017

Turkey Demand Project to boost consumption

One of the hot topics at February’s annual meeting of the National Turkey Federation (NTF) was the Turkey Demand Project. In 2015, U.S. consumption of turkey was 16.0 pounds per person. NTF’s goal is to increase per-person turkey consumption to 20 pounds by 2020. “We bring turkey top of mind in menu planning,” said Keith Williams, NTF’s vice president of communication and marketing. “Our strategy is to inspire a taste for new offerings from varieties of ground turkey for burgers, sausages, meatballs and meatloaf as well as turkey breast, turkey drums and turkey that may be barbecued, smoked, sautéed or grilled.”  Read more

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