U.S. consumers report their chicken consumption remains high although 2017 levels have moderated and returned to those seen a couple of years ago, according to new research presented today at the 2017 Chicken Marketing Summit.
Recalling behavior during the two weeks leading up to the survey, 84% of consumers said they ate a chicken meal or snack purchased from a supermarket and 67% ate a chicken meal or snack from a food service establishment. Both supermarket and food service establishment consumption numbers decreased, 3.4% and 6.9% respectively, and are now at parity with those seen in 2015.
“The U.S. Department of Agriculture projects Americans will eat close to 92 pounds of chicken per person this year, breaking last year’s record of 91 pounds,” said NCC Senior Vice President of Communications Tom Super. “Although consumers’ self-reported consumption is down slightly in the survey, the data show that chicken is still top of mind for consumers.” Read more