US consumers buy chicken for versatility, value, variety

Chicken purchasers cite more positive attributes than purchasers of beef, pork, fish and plant-based meat proteins, according to new research presented today at the 2019 Chicken Marketing Summit.
The National Chicken Council (NCC) and WATT Global Media presented the results of a study that explored the drivers for grocery purchases of chicken compared to other meat and plant-based proteins. IRI provided supporting data from its retail databases. The study was commissioned by the NCC and conducted online by IRI July 1-10, 2019, among 780 adults. Funding was provided by Elanco, WATT Global Media, NCC and Meyn. Read more