US Millennials twice as likely as non-Millennials to distrust large food manufacturers

As consumer interest in brand transparency continues to grow, new research from Mintel reveals that more than two in five US Millennials (43 percent) agree they do not trust large food manufacturers compared to just 18 percent of non-Millennials. Similarly, nearly three quarters (74 percent) of Millennials wish that food companies were more transparent about how they manufacture their products (vs 69 percent of non-Millennials).  Read More