World’s top poultry exporter to focus on processed, push key brand globally

BRF Brasil Foods, the world’s largest poultry meat exporter, will focus on international expansion for its Sadia brand to help diversify global revenue and reduce exposure to volatile commodity prices, the company’s international marketing director in Brazil told Reuters.  A further migration to processed foods will also reduce dependence on commodities, add value and reduce earnings volatility, Fabio Camparini, international marketing director, told the newswire in Sao Paulo.  Read More