October 21, 2014

WTO rules on Canada/Mexico COOL challenge

The World Trade Organization ruled today on a challenge Canada and Mexico made to the current U.S. Country of Origin Labeling (COOL) requirements that certain meat product labels in the United States reveal the origins of the product.

The panel found while COOL does accord Mexican and Canadian livestock less favorable treatment than U.S. livestock, it also concluded the amended COOL measure does contribute to providing U.S. consumers with information on origin, countering the complaintants’ assertion that COOL did not serve that intended purpose. Read More

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