January 8, 2013

Perception of healthy eating shifts

Consumer attitude toward healthy eating has changed, according to a new trend report from market research firm Technomic. While more consumers prize proper nutrition, their perception of what is healthy has shifted toward products labeled: local, natural, organic or sustainable.  "More consumers than ever before tell us that eating healthy and paying attention to nutrition is important," said Darren Tristano, vice president of Technomic. "However, there’s a shift happening in terms of what actually defines healthy for them. We’re seeing more consumers gravitate toward health-halo claims – such as local, natural and organic, as well as whole-wheat and free-range. Operators can leverage this growing interest in the health halo by developing the kinds of menu offerings that can underscore health without detracting from the taste perception."  Read More

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